Press Release

IKONICK, the trade main artwork model co-founded by digital artist Jeff Cole, Mark Mastrandrea and backed by entrepreneurial icons Gary Vaynerchuk & Scooter Braun is launching its first ever non fungible token (NFT) as a part of a brand new collection; The Ikonick Eternal NFT Collection

The Ikonick Everlasting NFT assortment is designed to commemorate and digitally reimagine a number of the model’s most celebrated and traditional canvas artwork designs to this point, in the end marrying the bodily and digital artwork worlds whereas persevering with its overarching mission to encourage and encourage the world via visible storytelling. 

“We imagine NFTs are going to be as massive as social media or the web” IKONICK co-founder Mark Mastrandrea stated. “We’ve spent lots of time finding out this quick altering market and in the end imagine that offering tangible worth is a very powerful component to any provide. Any shopper that purchases our Inaugural NFT can have the flexibility to unlock unique canvas, unique NFT’s and new merchandise within the  future.” 

The primary Ikonick Eternal NFT drop is Desires Weigh Extra Than Excuses impressed by a canvas artwork design that generated over $750,000 in canvas artwork gross sales all through 2020, making it a fan favourite and essentially the most inspiring piece throughout the worldwide lockdown. 

Every NFT drop as a part of the Ikonick Everlasting Assortment can have two editions. Each editions will solely be out there for 48 hours, might be minted on the blockchain and by no means offered once more.

  1. The “Everlasting Set” Version; comes free with a purchase order of a $500 Reward card to Ikonick.com 
  2. A uncommon 1 of 1 “Everlasting Public sale” Version; auctioned off and offered to the very best bidder by way of Open Sea, comes with a bodily Infinite Object.

With each Everlasting NFT Version launch a novel shopper contest might be held, designed to provide again to a member of the IKONICK neighborhood in a novel method. For the inaugural launch, the winner will obtain an official customized artwork collaboration and NFT launch with Ikonick. 

“As a model we’ve been neighborhood pushed since day one and every part we do is hyperfocused on offering accessibility to the tip shopper. It’s necessary that we’re in a position to do the identical within the NFT house. Providing restricted version NFTs with present card purchases and distinctive collaboration alternatives to our followers is our method of training and alluring extra folks to affix and drive ahead this trade motion. That is the longer term, we’re excited to construct it and produce our neighborhood on the journey with us.” added IKONICK co-founder and digital artist, Jeff Cole.  

The primary contest winner will work immediately with the Ikonick in-house inventive workforce to create a customized artwork piece that might be listed and offered subsequent to a number of the most iconic manufacturers and entrepreneurs of our time together with; Daymond John, Gary Vaynerchuck, Monopoly, Smiley, Popeye, Peanuts, Marilyn Monroe, NBA and extra. As a collaboration companion, the winner will even obtain month-to-month royalty funds in opposition to gross sales quantity, serving a passive earnings stream, in perpetuity. 

Study extra in regards to the The Ikonick Everlasting NFT Assortment and Collaboration Contests at ikonick.com/nft

Observe @ikonick on Instagram for actual time updates on future NFT drops. 


Ikonick was based in 2016 by two millennial entrepreneurs; digital artist Jeff Cole (@cole) and Mark Mastrandrea (@markbrazil) as an reasonably priced, direct-to-consumer canvas artwork model on a mission to encourage and encourage the world via visible storytelling. 

Inside 18 months, the enterprise reached $10M in gross sales and caught the eye of entrepreneurial icons Gary Vaynerchuck and Scooter Braun – who joined as strategic advisors in 2018. IKONICK has since earned licensing rights to create co-branded canvas artwork collections with a number of the worlds’ most recognizable manufacturers; Monopoly, Popeye, Smiley, Peanuts, Sonic, Muhammad Ali, NBA & extra.

In 2019, the corporate obtained a valuation of $30M and throughout the 2020 pandemic gross sales quantity elevated 86% YoY. In the present day, Ikonick is an trade main artwork model with an engaged social neighborhood within the tens of millions and a buyer base of over 100ok.